KOSE Corporation is primarily engaged in the manufacture and sale of cosmetics. It was founded in 1946 by Japanese businessman, Kozaburo Kobayashi, in collaboration with chemist and pharmaceutical professionals. In early years, the company mainly acted as an agent for other beauty and cosmetic brands, until in 1948, KOSE began developing its own brands. KOSE now has a wide range of high-end brands with superior quality and offers consultation services by well-trained beauty consultants, including skin diagnosis. Its popular products include “Sekkisei,” “Qingbai,” and “ONE BY KOSÉ.”
We designed and developed a promotional website for the client’s new product launch, Liposome. In addition to uploading product information, the website allows users to login and participate in the interactive games, accumulate credit points for prize redemption, take part in grand prize lucky draw, register to redeem product samples, etc. This turns online to offline (O2O) marketing promotion, sales purchase, and membership loyalty rewards into an integrated experience.
The website also leverages social media and other online platforms, creating an immediate attention-grabbing highlight to the new product when launched in the market. At the same time, the website’s backend allows Kose team to obtain the real-time data of the promotional campaign, thus providing valuable reference for the brand’s planning of sales and market penetration strategies in the future.
